How I searched for ideal leads that will help in building the right customers?-My Success Story.

One of the clients I worked is Autism Help. It is a disorder that impairs the ability to communicate and interact. This syndrome generally occurs in early ae of children. They have a website basic one at the early stage. They approached me to generate leads. As usual, I used the below four techniques and rebuild their website.  

1. Created a list of NGO's, Schools who would be interested in promoting an awareness of the problem. This is called Buyer Personas. 
2. Created a series of blogs, social media campaigns etc.
3. Optimized the website, content and landing pages.
4. Created pop-ups, email marketing campaigns etc.

But, I have noticed the flow of customers coming through these ways is very less. I find most of the time empty. If there come any leads, they are irrelevant.

I have looked for options that generate leads. I have come across a technique called Growth Hacking.  I don't' want to define what it is because you are most bothered about the technique and tools, not the definition. So, getting to the point - here is the list of tools to generate leads. Before I give them, let me give you a disclaimer. These tools do not give your customers, they just provide leads and ways to find leads.

The best ways to find your ideal leads online through Growth Hacking Tools.

1.  #Growthhacking Tool- Anewstrip 

The best Public relationship tool. You find most of the top influencers, affiliates, niche specific bloggers and journalist in the world.

It is simple to use and is available for free. If you go for a premium plan you can contact them directly. I have picked a free account. And given my niche keyword in the search bar. I found many who provide the information about this specialization.

                                                                                                                                          Growth Hacking Tool- Anewstip

I have contacted them all the means of social networking sites, blogs etc. Some of them replied to publish my blog posts in theirs. Some affiliated. Some approached for paid affiliate marketing. Many gave me a chance to publish my post on their blog. Within a week time, the visitors increased, the quires raised. 

We never know where your ideal buyer would actually come from. It is important to let the people of that division know about you that you are also exciting.  They all are from different regions of the world. But the leads received are Indians. 

I did not stop with this one tool. Simultaneously, I used other tools. The list is below.

2.  #Growthhacking Tool-Hey Press 

This another tool where you can find the most relevant journalist. 

Growth Hacking Tool- Hey Press

This tool helped me to write blogs based on the real-time success stories. I have made educational content and shared with NGO's, schools and other medical influencers. They turned back with positive replies. 

3. #Growthhacking Tool- Muck Rack

This is a place to find the right journalists to pitch and Monitor the news buzz. A resource bank for niech articles. 

                                                                                                                                                                                                               Growth Hacking tool- Muck Rack

I have created a journalist profile of one of the associated doctor. It let her profile known across the world and she is now started to get queries from doctors across the world. It acted as a reference marketing tool for her. 

And the Last but not the least. 

4 #Growthhacking Toll- Just Reach Out

Discover relevant journalists & bloggers specific to your niche. You get the best email templates to write sales/ introductory pitches to reporters. Best for startups. It's a 7-day free trial based tool. I used it to prepare email templates and find bloggers on Autism. It helped me to promote the brand. Now. after 8 months of vigorous content marketing efforts, The healthcare center is well-known at its own circle. 

You need to dig deep creatively, and relentlessly test new ideas that will figure out quickly and go well out of business. And this is what Growth Hacking is all about. 

I tend to use these tools frequently to get my job done. You can do either. 

Try them. Good Luck!

The Best Formula for Lead Generation.

Lead is generally generated if " Someone trusts you enough to provide their personal contact information in exchange of your offer."  

Lead Generation is an art and science of getting a person to give "YES". No matter how good you design your website and develop value-added content, if it is not generating leads -It is not a good work to be done. You need to build trust and confidence with every single lead that connects with your website.  This is one of the best strategies I have used for generating leads for my clients. Hope this would help you too.

The H.E.R Formula for Lead Generation:

                                       H - HABIT, E- EXECUTE AND R- REWARD.

HABIT and STIMULI:

Look for the common habits people have for buying or considering a product to buy.  For example, software vendors have these #10 questions in common when evaluating and selecting a #SaaS solution. 

Common questions asked for selecting and evaluating a SAAS product.

Try giving the questions raised generally. Remember, the question should be appropriately written in words exactly in their( buyer) words. For the above example, some of the most appropriate #QUESTIONS could be as follows:

1. What protection mechanisms and techniques are utilized in your data center?
2. What are the policies regarding your Data portability?
3. How is your service protected from disasters? 
4. What are the ramifications if you don’t meet your SLAs? 
5. What are the available support team or mechanism you profile.?
6. What are the hours of support operations & SLAs.? 
7. What is the subscription mechanism? 
8. Can I pay as I go? 
9. Can I get special terms with a long-term contract?
10. Can you give us some references?

Now, generate content around these questions that naturally attract the attention of buyers.

EXECUTE AND FILTER OUT THE NOISE:

Generating the content just around the questions raised will not work directly. You should provide answers by creating a stimulus that they are looking for interesting things around your content.

6 killer formulas for writing blog posts that drive traffic and convert new leads for your business.

Start building your content across the above 6 types of content. To elaborate, 

1. Product Tips  could be #How-To questions relating your product execution, usage, and special features
2. Case Studies could be the #success stories in the same industries. Remember, write facts, not stories. 
3. Industry news could be new technological innovations. Sometimes, it is good to appreciate the newborns. They could help us in #affiliating yours in return.
4. News & Stories is all about your own achievements. Just like any other film starts, you need to be in news to grab an opportunity.A controversy can create an opportunity to film stars but not for you.  So, be good.
5. Issues play a key role in grabbing the attention of many. Because we live in the world of problems and we are here to solve them. Any product or service is built for the sack of either decreasing the pain or to increase the pleasure. You pick both. You need to tell your ideal buyer about your #software product is prepared to decrease the pain points or increase the pleasures. 
6. Sweepstakes increase your #product #visibility. It keeps you update about your #ideal #buyer needs and requirement. Keep interacting with people of the industry to know the real time problems. Once the problems are known, you can then figure out the solutions through your product. 

REWARD, LIT THEIR FEELINGS

All your content piece has to whet your ideal buyers' appetite. All you need to do is to sell the prospect of your product or service Reward them with an offer to sell the sizzle of your product, not the stack by providing an appropriate call-to-action. For example, a "submit" on the button could be changed as "Get Quote Now"  which is telling your ideal buyer exactly the next big thing to do. Use an action word that matches the physical human actions.

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