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This blog is all about the gifts I received from my mistakes, the beauty of failures I faced and the taste of success I then enjoyed.

Content marketing is the only kind of marketing that provides ongoing value, whether you purchase the product or not -Joe Pulizzi

 MY STORY 

I went through a long period of not feeling successful, I didn’t really know what success was for a  quite long time. I graduated from Kakinada Institute of Engineering -JNTU Kakinada with a degree in Information Technology.  I am lucky enough to get a job immediately after my graduation but in a field not relevant to my studies. To find a job of my core subject I have seamlessly shared hundreds of resumes and attended many interviews which turned no luck.  I started continuing in the job I received and the time wheeled so fast that my marriage was fixed.

With big dreams, my wedding dress was all set but God gave me a surprise gift/ He wanted me to enjoy the deepest curve of life to understand what exactly I want in my life. I became the most unlucky bride that I lost the groom before even tieing a knot. News spread across families about the unlucky bride. 


The opportunity has spread its wares before you. Step up to the front, select what you want, create your plan, put the plan into action, and follow through with persistence. -said by Napoleon Hill. 

 To express my deepest inner feelings, the only opportunity I got is to write.  I have the professional opportunity to meet with people from all over India across different industries. What I’ve learned through these meetings is  Beginning with the end in mind. 

At the end. the bottom line of any business is to get customers. So, I begin my content by expressing three killer basic questions
  1. Characters involved: Who are your readers? What are their specific characteristics?
  2. Problems: What are your reader’s most important problems? What are the symptoms caused by the problems and goals? What are the consequences of failing to address problems or achieve goals?
  3. Solutions: What are the specific changes needed for readers to solve their problems or achieve their goals? What is an ultimate solution?.
With the collection of answers to the above questions, I could provide engaging, useful, and actionable content for them. 

As a content strategist, I am responsible for strategic elements of online content (as you’d expect, from the name). They will draw on the business goals and user needs to audit existing content and create a comprehensive plan for future content: what needs to be created/edited/removed, how, when, by whom, and where.


I’m a Content Marketing.
I help to make and build people online to talk about you.
Want to work together? I’d love to hear from you. 


Visit: Deepika for Writing  

How do you plan the best content marketing strategy for your business? -[ My experience]

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