How to write a Marketing Material that Grabs Attention? [My Experience]

Most of the marketing materials include brochures, postcards, videos and lead nurturing email campaigns.The real question is Does Your Marketing Materials Sell?. 

I am sure you must have questioned in the same direction. This blog is all about approach/practice I follow before I generate a content. 

Try to analyze yourself these five questions before you begin:

1. Are you defining the business objective of your product and/or service? Or Are you briefing the features that would be of interest to your prospective/customer?
2. Have you touched on the pain points or pleasure points that your product and/or service eases? Why do the customers need you? why you are different from others?
3. Is your collateral easy to understand making the reader read with inflow smoothly without causing confusion?

How to write a Marketing Material that Grabs Attention instantly?

Two main reasons, you prepare a marketing material is :

1. To address potential customers with your unique business model/solution.
2. To address the customers with a solution.
3. To make them buy your product/solution.

The Strap-line -Your Foundation Stone.

Address the unique feature of your product/solution.  Highlight the single most important feature or benefit. In one sentence, what are you selling?.  The best formula to write a strapline is AIDA to emphasize the brand and its core products/services.

It is an acronym for 

• Attention - an attention seeking headline.
• Interest - creating an interest in reading.
• Desire-  activating a desire to buy or approach your business
• Action- provide a clear action call to make after reading the material.

For example, Prodware -IT Solutions company's brochure has the content that grabs attention to their core services specific to the buyers.The buyers are vendors and integrators of any industry. The solution is to provide a role-based tailored workflow solution for them.

Prodware brochure

Overview- The Profile

You need to give information about your company shortly covering the roots and tips. This gives confidence about your company and draws a perfect impression. 

If you are a startup, then focus more on the team, business model, and company vision & mission.

Prodware Software Solution

Objectives and Key Focus Areas

Clear and concise solutions you provide. Value Momentum  is another It services company into Insurance, healthcare and finance domain. They have a quick glance of key focus areas as given in the below figure.

Value Momentum IT services

There is a link to the landing page. Instead of wasting this space, adding the link improves the chance of readers visiting the sales page. Remember, most readers won’t get to the final page

Guidelines to follow while working on Marketing Material

#1 Headlines in Marketing Material

1. Write headlines in the form of a question or points to Poincare.
2. Create headlines promising- How to you will be helped with?.
3. Use “you” in your headline to personalize your copy.
4. Be brief. Get your point across in the fewest number of words possible if you want to grab and keep the reader’s attention.

#2 Visual Effects in Marketing Material

1. Use sidebars to draw attention to important points.
2. Use attention-grabbing words or buzzwords like  ENABLES, EMPOWERS, GIVES YOU, MAKE YOU, HELPS, GRANTED,  EASY, SIMPLE, and GUARANTEED to get excited.
3. Use white space to focus attention and use metallic ink in black which can draw the eye of the reader.
4. Understand the Color Psychology before choosing the colors for your marketing materials.

#3 Materials to use in Marketing Material

1. Use colored paper to make your printed material stand out.
2. Use new ways to fold mailers allowing readers to open it up.
3. Sending postcards shaped like your product is most attractive way followed nowadays.

Try writing the best selling copies for your business today. Good Luck!

How I searched for ideal leads that will help in building the right customers?-My Success Story.

One of the clients I worked is Autism Help. It is a disorder that impairs the ability to communicate and interact. This syndrome generally occurs in early ae of children. They have a website basic one at the early stage. They approached me to generate leads. As usual, I used the below four techniques and rebuild their website.  

1. Created a list of NGO's, Schools who would be interested in promoting an awareness of the problem. This is called Buyer Personas. 
2. Created a series of blogs, social media campaigns etc.
3. Optimized the website, content and landing pages.
4. Created pop-ups, email marketing campaigns etc.

But, I have noticed the flow of customers coming through these ways is very less. I find most of the time empty. If there come any leads, they are irrelevant.

I have looked for options that generate leads. I have come across a technique called Growth Hacking.  I don't' want to define what it is because you are most bothered about the technique and tools, not the definition. So, getting to the point - here is the list of tools to generate leads. Before I give them, let me give you a disclaimer. These tools do not give your customers, they just provide leads and ways to find leads.

The best ways to find your ideal leads online through Growth Hacking Tools.

1.  #Growthhacking Tool- Anewstrip 

The best Public relationship tool. You find most of the top influencers, affiliates, niche specific bloggers and journalist in the world.

It is simple to use and is available for free. If you go for a premium plan you can contact them directly. I have picked a free account. And given my niche keyword in the search bar. I found many who provide the information about this specialization.

                                                                                                                                          Growth Hacking Tool- Anewstip

I have contacted them all the means of social networking sites, blogs etc. Some of them replied to publish my blog posts in theirs. Some affiliated. Some approached for paid affiliate marketing. Many gave me a chance to publish my post on their blog. Within a week time, the visitors increased, the quires raised. 

We never know where your ideal buyer would actually come from. It is important to let the people of that division know about you that you are also exciting.  They all are from different regions of the world. But the leads received are Indians. 

I did not stop with this one tool. Simultaneously, I used other tools. The list is below.

2.  #Growthhacking Tool-Hey Press 

This another tool where you can find the most relevant journalist. 

Growth Hacking Tool- Hey Press

This tool helped me to write blogs based on the real-time success stories. I have made educational content and shared with NGO's, schools and other medical influencers. They turned back with positive replies. 

3. #Growthhacking Tool- Muck Rack

This is a place to find the right journalists to pitch and Monitor the news buzz. A resource bank for niech articles. 

                                                                                                                                                                                                               Growth Hacking tool- Muck Rack

I have created a journalist profile of one of the associated doctor. It let her profile known across the world and she is now started to get queries from doctors across the world. It acted as a reference marketing tool for her. 

And the Last but not the least. 

4 #Growthhacking Toll- Just Reach Out

Discover relevant journalists & bloggers specific to your niche. You get the best email templates to write sales/ introductory pitches to reporters. Best for startups. It's a 7-day free trial based tool. I used it to prepare email templates and find bloggers on Autism. It helped me to promote the brand. Now. after 8 months of vigorous content marketing efforts, The healthcare center is well-known at its own circle. 

You need to dig deep creatively, and relentlessly test new ideas that will figure out quickly and go well out of business. And this is what Growth Hacking is all about. 

I tend to use these tools frequently to get my job done. You can do either. 

Try them. Good Luck!