How to write a Marketing Material that Grabs Attention? [My Experience]

Most of the marketing materials include brochures, postcards, videos and lead nurturing email campaigns.The real question is Does Your Marketing Materials Sell?. 

I am sure you must have questioned in the same direction. This blog is all about approach/practice I follow before I generate a content. 

Try to analyze yourself these five questions before you begin:

1. Are you defining the business objective of your product and/or service? Or Are you briefing the features that would be of interest to your prospective/customer?
2. Have you touched on the pain points or pleasure points that your product and/or service eases? Why do the customers need you? why you are different from others?
3. Is your collateral easy to understand making the reader read with inflow smoothly without causing confusion?

How to write a Marketing Material that Grabs Attention instantly?

Two main reasons, you prepare a marketing material is :

1. To address potential customers with your unique business model/solution.
2. To address the customers with a solution.
3. To make them buy your product/solution.

The Strap-line -Your Foundation Stone.

Address the unique feature of your product/solution.  Highlight the single most important feature or benefit. In one sentence, what are you selling?.  The best formula to write a strapline is AIDA to emphasize the brand and its core products/services.

It is an acronym for 

• Attention - an attention seeking headline.
• Interest - creating an interest in reading.
• Desire-  activating a desire to buy or approach your business
• Action- provide a clear action call to make after reading the material.

For example, Prodware -IT Solutions company's brochure has the content that grabs attention to their core services specific to the buyers.The buyers are vendors and integrators of any industry. The solution is to provide a role-based tailored workflow solution for them.

Prodware brochure

Overview- The Profile

You need to give information about your company shortly covering the roots and tips. This gives confidence about your company and draws a perfect impression. 

If you are a startup, then focus more on the team, business model, and company vision & mission.

Prodware Software Solution

Objectives and Key Focus Areas

Clear and concise solutions you provide. Value Momentum  is another It services company into Insurance, healthcare and finance domain. They have a quick glance of key focus areas as given in the below figure.

Value Momentum IT services

There is a link to the landing page. Instead of wasting this space, adding the link improves the chance of readers visiting the sales page. Remember, most readers won’t get to the final page

Guidelines to follow while working on Marketing Material

#1 Headlines in Marketing Material

1. Write headlines in the form of a question or points to Poincare.
2. Create headlines promising- How to you will be helped with?.
3. Use “you” in your headline to personalize your copy.
4. Be brief. Get your point across in the fewest number of words possible if you want to grab and keep the reader’s attention.

#2 Visual Effects in Marketing Material

1. Use sidebars to draw attention to important points.
2. Use attention-grabbing words or buzzwords like  ENABLES, EMPOWERS, GIVES YOU, MAKE YOU, HELPS, GRANTED,  EASY, SIMPLE, and GUARANTEED to get excited.
3. Use white space to focus attention and use metallic ink in black which can draw the eye of the reader.
4. Understand the Color Psychology before choosing the colors for your marketing materials.

#3 Materials to use in Marketing Material

1. Use colored paper to make your printed material stand out.
2. Use new ways to fold mailers allowing readers to open it up.
3. Sending postcards shaped like your product is most attractive way followed nowadays.

Try writing the best selling copies for your business today. Good Luck!